Adknowledge Asia Appoints Neeraj Bansal as Country Head for India.
Dated: July 30, 2016
Axiata group advertising company Adknowledge Asia has appointed Neeraj Bansal as its Country Head for India. According to his LinkedIn profile, Bansal was the Chief Business Officer at Igniteworld, the JV between Bharti Softbank and Yahoo Japan before he joined Adknowledge. Currently, Bansal heads the Adparlor business: Adparlor is Adknowledge Asia’s social and video advertising platform, which enables marketers to advertise on Facebook, YouTube, Twitter and Instagram, as per his LinkedIn profile.
Bansal joins Adknowledge Asia with over 20 years of experience in building and scaling businesses and brands, defining strategy, and running operations for companies such as IgniteWorld, Reliance Jio, Google and Sony Ericsson.
Matt Sutton, CEO Adknowledge Asia, said, “Adknowledge Asia is riding on the back of incredible growth in the region. India has already overtaken the US in number of smartphone users, and there is still plenty of room to rise further. Today in Asia, there are more people on Facebook than on television. This represents a huge opportunity for companies to engage their customers in a more personal, targeted way to get more meaningful engagements and ultimately, maximise ROI.”
Lavin added, “India is a market with tremendous potential. It has both the numbers and commitment from local telcos and the government to roll out high speed broadband. These are very favourable factors for digital ads and we are excited to break new ground here with our expertise in social, video and mobile. Neeraj is a proven business builder, start-up survivor, and social media evangelist. He is the perfect fit for Adknowledge Asia to head our efforts in India.”
Speaking on his appointment and the Indian market, Bansal said, “Companies in India are looking at new ways to get more value from their ad spend, and programmatic buying is on top of mind when it comes to digital strategy. Adknowledge Asia has the platform, the expertise and the partnerships to deliver transparent, measurable results, and I look forward to unlocking India’s digital potential with them.”