Business Broadcast News Rebrands Bloomberg TV India as BTVi
Dated: August 02, 2016
Business Broadcast New Pvt Ltd has rebranded their 24 hour business news channel Bloomberg TV India as BTVi. Bloomberg has joined hands with Raghav Bahl-owned Quintillion Media, which is waiting for broadcast licence from the Information & broadcasting ministry to launch a business news channel Bloomberg Quint.
“We stand by our principle of continuously delivering accurate information to our viewers. The content of the new channel will be a reflection of our proficiency and experienced editorial team. The compelling content of BTVi will be of interest to all participants of the financial ecosystem. BTVi will also have strong digital connect with the viewers with an integrated newsroom.”stated the company in a statement released.
BTVi will have a strong connect with the senior corporate management, big market movers, technocrats, and the governance administration – both federal and state, the communique noted, adding: “With sharp market analysis, investment takeaways & deep data-mining, the show line-up will demonstrate best –in-class insights, exhaustive analysis, detailed company reports and in-depth interviews with the industry stalwarts and influencers.”