Harry Potter and The Cursed Child Released Worldwide
Dated: August 02, 2016
Manipal Technologies Ltd, one of the top print companies in the world now is proud to have the distinction of being the only one is Asia to print Harry Potter and The Cursed Child which was released worldwide on July 31st (Sunday). As with the earlier Potter titles, this book too was printed under high security and complete secrecy. Every bit of information about the book was closely guarded prior to its launch and the huge print run was turned around in record time and delivered safely for the Indian publisher Hachette India.
Shashi Ranjan, Vice President and Business Head, Commercial Printing Division at MTL said, “Harry Potter is a phenomenon and we are delighted and privileged to have been involved in the production and successful delivery of the book; especially when the focus of 'make in India' is on!” Ranjan had the responsibility to ensure top-level security at the MTL factory spread over 3,00,000 sq. ft. and maintain a constant and unrelenting vigil at the production floor and subsequently at the warehousing stage. This involved 24x7 access control, electronic and physical surveillance with a complete ban on the use of electronic devices and mobile phones on the premises to ensure embargo compliant environment.
Abhay Gupte, CEO, MTL commented, “As the country’s largest secure printing solutions organization, MTL’s systems and processes are built to execute such Harry Potter-esque security. Even in 2012, our Team had successfully produced The Casual Vacancy which was JK Rowling’s first post-Potter novel; and subsequently had also produced India's record setting hardback Sachin Tendulkar's Playing It My Way.”
Expected to be the biggest selling book of the year, Harry Potter and the Cursed Child witnessed the highest ever consumer preorders for a hardback in Indian history; and day one saw trade sales topping 160,000 copies.