Mondelez Launches Cadbury Dairy Milk Marvellous Creations in India
Dated: August 03, 2016
After the success of its centre-filled chocolate Cadbury Dairy Milk Silk Caramello and aerated chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India has announced the launch of Cadbury Dairy Milk Marvellous Creations. The company indents to redefine chocolate eating experience for its consumer that craves for innovation. This new innovation is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off.
Speaking on the launch of Cadbury Dairy Milk Marvellous Creations, Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said, "We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India's celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite."
Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10 August. It will then be available across all major urban and rural retailers from mid-August.