Contract Wins Advertising Mandate for Aviva Life Insurance in India
Dated: August 04, 2016
Aviva Life Insurance has announced their partnership with Contract Advertising, a full service integrated and independent communication agency and a part of the WPP Group. Following a competitive pitch, Contract Advertising has also been selected to handle the advertising portfolio for Aviva Life Insurance India and help build & develop the company’s communication messages, through new propositions and initiatives, over the next two years. Earlier, Aviva Life Insurance was being partnered by BBDO.
Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva India said, “We are keen to be seen as Thought Leaders in a category that is otherwise cluttered and largely non-differentiated. Be it our products ideas or communication, our strategy is to find relevance and uniqueness in our offerings, in order to be the insurer of choice. We are delighted to have Contract Advertising on board, as our new creative partner, in building our ambitious journey in India. In them, we have found like-mindedness and an ability to make a difference,in line with Aviva India’s vision to create an impactful customer connect.”
On the new win, Rana Barua, Chief Executive Officer, Contract Advertising said, “We are really excited on winning Aviva and look forward to partnering & creating unique ideas & communication that is relevant to the category and thus more impactful for them. What is also heartening yet again is our understanding & creative during the pitch process was totally aligned with the vision of the entire brand and corporate team. We look forward to a long and enriching relationship with Aviva.”