Philips Launches New Age Content Driven LED TVs

Dated: August 04, 2016

PE Electronics, official brand license partner of Philips for India, launched its new age content driven LEDs. Powered by iKlub, the new range of Philips LEDs will be a one-stop destination for all entertainment, information and communication requirements. For the first time in India, consumers will be able to enjoy premium HD DTH services, games, movies, music, social media and much more, without worrying about multiple subscriptions. Philips has partnered with the leading e-commerce market player, Amazon.in, for the exclusive distribution for these LEDs, which is a perfect combination of content and Smart LEDs.

The company has unveiled 65 inch high-end Curve 4K Ultra HD LED and 65 inch full HD TV. With this new age content driven platform, customers can stream and download full-length movies in Hindi, English, Punjabi, Malayalam and other languages. One can also watch this on their phone and PC. Further, subscribers get 200,000+ hours of content and unlimited live TV recording of 400+ channels. It also offers access to coolest online games, Android app store, and social media platforms like Facebook, Twitter and Skype, and a lot more while sitting in the comfort of your home. Thus with the new Philips LEDs, powered by new age content driven platform, one can get entertainment, information and communication home delivered.

Speaking about the launch of LED TVs, Mr. Neeraj Sethi, COO, PE Electronics Ltd., said, "Today consumers are always connected across their devices and it is the availability of high-end premium content that they aspire for. However, all this content is not available on one single platform. To cater to this growing need of content requirement, Philips has launched its new range of LEDs powered by new age content driven platform. With these LEDs, we start a revolution where consumers decide what they want to watch and when, be it movies, music, games, Live TV or social media. This new range will be exclusively available on Amazon.in within a week."

Philips' decision to partner with Amazon.in comes after studying consumer behavior and the online marketplace. With consumers adapting to newer channels, becoming technologically savvy and looking out for unique deals, Amazon.in became the first choice for Philips for the customers in India.

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