CNN Launches Advertising Product ‘Native 2.4’
Dated: August 05, 2016
CNN has launched a native advertising product across its digital platform called Native 2.4 through a deal with Sharethrough. Through a new partnership with the native advertising platform Sharethrough, CNN International Commercial (CNNIC) is now offering native and branded content advertising format across CNN Digital platforms – a move that takes advertising on CNN Digital even further beyond the traditional ad banner.
New ad formats on CNN digital platforms include instant play native video, graphic text over video, infographics, long-form video, articles and galleries to increase engagement across all digital platforms, focused on mobile. All native content is labelled as “Sponsor content” and includes clear disclosures to ensure transparency with the user.
Placement of native advertising fits in naturally across the international edition of CNN Digital properties including key verticals such as CNN Style, CNNMoney, CNN Sport and CNN Travel, and premium inventory such as the CNN homepage. Clearly labelled native content is now presented in the style of CNN editorial content, with the ability to be placed directly in editorial streams of content and alongside relevant CNN editorial videos and articles.