R. Balki Quits Mullen Lowe Lintas Group as Chairman
Dated: August 10, 2016
R Balki has confirmed his decision on quitting Mullen Lowe Lintas Group as chairman in order to continue his journey in movie making. As a film maker, Balki first released 'Cheeni Kum' in the year 2007, and then went on to make movies like 'Paa','Shamitabh', and recently released 'Ki & Ka', while successfully managing a parallel career in advertising. At Lowe Lintas, Balki has been responsible for the creation of some iconic ad campaigns for Unilever, Idea Cellular, Tata Tea, ICICI Prudential, Axis Bank, Tanishq, Fastrack, Britannia, Havells, Micromax, Saint Gobain, Maruti, Hero Motocorp, Bajaj Auto and many other clients of Lowe Lintas.
Speaking of his decision, Balki says in a press release, "We have been planning this for some time now. It's been a long process of succession planning that concludes with my move. The agency is at its strongest today and I leave feeling satisfied, proud, and excited. We have a fine leader in Joe and two world-class creative champions in Amer and Arun. The agency has given me more than 22 years' worth in opportunities, growth, values, and most of all, some friends for life."
Joseph George, group chief executive officer, Mullen Lowe Lintas Group, who worked closely with Balki through all of the 22 years, says in a press release, "It is impossible and even foolish to try and replace someone like Balki; so, we planned the transition differently. As early as July 2015, we put in place a management structure that will help us move forward as an organisation, while also maximising the potential and aspirations of the great individuals we have."
Balki started his career in Mudra, before moving on to Lintas, a place that he went on to make his home for over two decades. While with the agency, he has been the brain behind several globally acclaimed campaigns and brand ideas. Under his leadership, the Mullen Lowe Lintas Group has consistently retained its spot as one of India's top agencies and a training ground for some of the best advertising minds of the industry.