Qyuki Launches Jammin’, a Musical Collaboration Featuring Bollywood’s top Composers
Dated: August 11, 2016
Qyuki has launched the Jammin’ platform in Mumbai, on Wednesday. It is said to be a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.
Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”
Speaking at the launch of Jammin’, Co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”
Speaking about Jammin’, Satya Raghavan, Head of Entertainment for YouTube in India, said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”
The first music video is scheduled to release on August 19, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on November 11. All the music videos will be curated on the Jammin' channel on YouTube.