Dixcy Gives Media Mandate Back to Madison

Dated: August 12, 2016

Madison Media Sigma, a part of Madison Media Group has just announced the win of Dixcy, India’s well known inner wear brand. The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs 50 crore.

Commenting on the win, Raghul Sikka, director, Dixcy, says, "We wanted a holistic approach towards our media planning and implementation. The skill and experience Madison's team has in this field is quite exceptional. It has built many brands and we look forward to being one of them."

Vanita Keswani, chief executive officer, (CEO), Madison Media Sigma, adds, "I am delighted to have Dixcy back as a Madison client and we look forward to partner it."

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Pidilite, Tata Salt, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Acer, Crompton Greaves, Indian Oil, Blue Star, Gowardhan Dairy and many others.  The gross billing of Madison Media Group is about Rs. 3,750 crores.

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