HT Media and DB Group Forms Radio Alliance for Advertising

Dated: August 22, 2016

In a move to create a platform that facilitate advertisers reach out to the country’s largest radio audiences, radio stations of two leading media groups- HT Media and the Dainik Bhaskar Group have formally announced the formation of combined sales alliance.

In a move to create a platform that facilitate advertisers reach out to the country’s largest radio audiences, radio stations of two leading media groups- HT Media and the Dainik Bhaskar Group have formally announced the formation of combined sales alliance.  The combined ad sales alliance will provide a platform of 45 radio stations in mutually exclusive cities. This will include 15 stations of Fever FM & Radio Nasha from HT Media and 30 stations of MY FM from the DB Group. This partnership will provide a single window solution for metros and non- metro markets, along with the best service in the business and better value for money for advertisers.

Talking about this alliance, HT Media CEO of radio and entertainment Harshad Jain said, “The idea behind this alliance is to provide an unduplicated reach, along with a single‐window service to national and regional radio advertisers who seek innovation and creativity to stand out from the clutter. We invite them to experience and profit from the significant benefits of the combined strengths of the two of the most innovative and effective radio networks.” My FM CEO Harrish Bhatia said, “This alliance has been formed to facilitate reach to the largest radio audience, and it was born out of this ideology being shared by both the groups to combine our synergies and provide even better sales and creative solutions to our advertisers.”

The combined sales alliance of the two leading radio networks will cover the key markets of Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Uttar Pradesh, Maharashtra, Gujarat, Punjab, Rajasthan, MP, Chhattisgarh and Haryana. 

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