Social Kinnect Bags UpGrad’s Social Media Duties

Dated: August 27, 2016

Social Kinnect, a Mumbai based full-service Digital Media Agency, has bagged the social media duties of UpGrad, an edutech company. The agency will handle the social media duties of the brand and will work on the creative campaigns for it. The agency will now be working on launching a new and innovative intellectual property for the brand.

Rohan Mehta, CEO Social Kinnect said, "We are really excited to work on UpGrad as we see a lot of synergy between the organizations. We believe there is a pressing need to educate 'young India' on digital and related subjects and we are in sync with the approach UpGrad is taking. The approach of involving industry professionals and thought leaders will help in making the learning process a faster one. This makes UpGrad an integral part of India's rapidly evolving entrepreneurial culture and hence it makes us happy to be part of this futuristic vision of a better India, Mehta added.

Commenting on the association, Anshul Khandelwal, Head, Marketing, UpGrad shared, "We are excited to work with Social Kinnect and hope to build a dominant social presence for UpGrad. We aim to reach out to professionals across industries to help them achieve their full potential through continuous learning. Social media is the biggest influencer today in lives of these professionals and we want to maximize our efforts on these platforms to provide value to our audiences."

For the record, UpGrad is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad aims to create an immersive learning experience - anytime and anywhere.



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