DigitasLBi Wins Aprilia's Digital Business for Indian market

Dated: August 29, 2016

DigitalsLBi has won the digital business of Aprillia India. DigitasLBi’s Mumbai office will be servicing the Aprillia account for Piaggio. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future. This year marks the launch of the brand in the Indian market as they introduce consumers to the fierce and powerful sports-scooterbike, Aprilia SR150.

In making the selection Ashish Yakhmi, head of marketing at Piaggio Group said "DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns!"

Commenting on the business win Amaresh Godbole, managing director, DigitasLBi, India elaborated "DigitasLBi has been proud to partner Piaggio on Vespa for a while now and this mandate extends our strategic alliance to another marquee brand. We are all extremely honoured to be associated with Aprilia and excited by the vision for the brand. DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India."



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