DDB Mudra Group Announces Senior Level Appointments

Dated: August 30, 2016


The DDB Mudra Group has appointment of Vineet Gupta, Managing Director, 22feet Tribal Worldwide as Chief Digital Officer, Aditya Kanthy, National Planning Head, DDB Mudra Group as Chief Strategy Officer. Before launching 22feet Tribal Worldwide, Gupta was India marketing lead at Microsoft Advertising. His will take up the role of chief digital officer in addition to his existing position as managing director, 22feet Tribal Worldwide. They will be reporting directly to Madhukar Kamath, Group CEO& MD.

“In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognise the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media, and my other senior colleagues to build the organisation for a future where business results, data and digital are at the heart of creativity, strategy and execution,” said Madhukar Kamath.

A St. Stephen’s and MICA alumnus, Aditya Kanthy has spent 15 years with the DDB Mudra Group. During his journey from an Account Executive to the National Planning Head, Kanthy has worked closely with Madhukar Kamath in transforming Mudra from a mere advertising agency to one of India’s largest marketing services group.

Commenting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we're ready to take it.”

Gupta, who will be taking up his new role as Chief Digital Officer, DDB Mudra Group, in addition to his existing position as Managing Director, 22feet Tribal Worldwide, said, “Data and digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

Gour Gupta has over two decades of experience in the industry. In the past, he has been the founder of two very successful OOH agencies. He helped set up Kinetic (erstwhile Portland, a WPP OOH Agency) and went on to become its Country Head. He then co-founded Platinum OOH with Sam Balsara. Under Gour Gupta’s leadership, Platinum became one of the most profitable and fastest growing company in Madison World.

Gour Gupta, who as the Head of Ignite Mudra, has already built a very successful JV for the DDB Mudra Group, said, “DDB Mudra Group is truly a well-diversified marketing services group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging.  In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

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