BC Web Wise Announces the Appointment of Leeladhar Laheri to Lead Media Strategy
Dated: August 31, 2016
BC Web Wise has announced the appointment of Leeladhar B. Laheri as vice president - Media. In the newly-created position, Leeladhar will be responsible for reinforcing BCWW's media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.
Leeladhar joins BC Web Wise from Mindshare (Group M) where he handled media strategy for Idea Cellular in his role as Sr. Account Director - Digital Media Planning & Buying. Previously he worked at DraftFCB+Ulka handling digital media planning for brands such as Tata Motors, TCS, Tata Housing, LIC, Club Mahindra, and Amul among others.
“We are thrilled to welcome Leeladhar to the team,” said Chaaya Baradhwaaj, Founder-MD, BC Web Wise. “He is a widely respected professional with a proven track record in driving RoI-effective media strategies for digital focussed brands. He will play an instrumental role in beefing up our media strengths.”
On his appointment, Leeladhar commented, “While BCWW’s core strength has always been creative, what really impressed me was the growth and impact the agency has been seeing in digital media buying and planning. Meeting with Chaaya and Elstan further fuelled my belief in their business values. Their vision for the agency and roadmap to achieve it is amazing. I am eagerly looking forward to working with them and shaping the media wing at BC Web Wise.”