FoxyMoron Promotes Prachi Bali to Business Head, North

Dated: September 10, 2016

Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali to business head - North. Prior to this, Bali was an account director at the agency's Mumbai office. Prior to this, Bali was operating as an Account Director at the agency's headquarters in Mumbai, leading brand strategy and client relations for the consumer and lifestyle portfolio. She was also the co-founder of the non-profit organization - Chirag Rural Development Foundation and has been associated with Project Chirag- an initiative to provide solar lighting to villages without electricity, for over six years now.

Commenting on Bali's promotion, Pratik Gupta, co-founder, FoxyMoron, said, "Prachi is one of the finest talents that we have on board. She has been truly instrumental in providing stability, seniority and continuity, not only to the brands we cater to but also the people we call our own. The north, much like in the 'Game of Thrones', continuously presents new and unique challenges, but also provides the most creative action and endless possibilities. Having worked with her closely over the past three years, I'm confident about entrusting this responsibility in the hands of a capable leader who can recalibrate our service offerings and take on new challenges as we grow."

Talking about her new role, Bali shared, "Gurugram presents a unique set of situations and an interesting perspective on the way different brands operate. The biggest challenge is going to be taking our existing clientele to the next level by providing solutions that create measurable impact to their businesses, and creating exciting content and marketing strategies within the digital eco-system for different brands. I'm thrilled about this new opportunity and look forward to working with our highly motivated and passionate team to create some exciting work."

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