Ogilvy & Mather Bags Five Awards at IndIAA Awards 2016
Dated: September 20, 2016
The second edition of the IndIAA Awards was held in Mumbai on Friday, September 16. Out of the total 20 categories, 15 of the categories received awards.
The second edition of the IndIAA Awards was held in Mumbai on Friday, September 16. Out of the total 20 categories, 15 of the categories received awards. Ogilvy and Mather, once again, bagged the highest number of awards this year. It got five awards for the work done for clients like Dainik Bhaskar, Titan Company Ltd, Max Life,Vodafone and Rajasthan Tourism. “I think it is a wonderful show. Lots of work has been recognised and I am very glad that Ogilvy and Mather have been recognised a lot. I think we should go on and keep celebrating our successes as an industry and I am so glad that young people are doing such good work,” said Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia.
Ogilvy&Mather walk away with five awards, spread across the following categories: Media and Entertainment (for Dainik Bhaskar's 'Zidd Karo Duniya Badlo' campaign), Fashion and Accessories (for Titan Raga's 'Break The Bias' campaign), Insurance (for Max Life's 'Sachchi Advice' campaign), Telecom/Internet/IT/Apps (for 'Vodafone SuperNet'), and Travel, Tourism and Hospitality (for Rajasthan Tourism's ''Jaane Kya Dikh Jaaye' campaign).
There was a tie for the second place between Leo Burnett and J Walter Thompson, with each winning two awards. Leo Burnett's 'Bajaj V - Invincible' campaign for Bajaj Auto fetched it an award in the Auto two-wheelers category, along with Dentsu Communications, Bengaluru, a joint winner in the category with the latter win the award for its client TVS Motor for 'TVS Jupiter - Zyada Ka Fayda#' campaign. Leo Burnett also bagged another award in the Personal Care category for Emami's 'He Deo - Hai Respect Toh Spray Respect' campaign.
Speaking on the occasion, Pradeep Guha, chairman, IndIAA Awards, said, "What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think this concept is here to stay."
Srinivasan Swamy, president, IAA India Chapter and senior vice-president, IAA Global, added, "Last year, when we conceptualised the IndIAA Awards, we intended it to be different. We are happy to see the industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar Jury for its perspective on the winning campaigns."
Other agencies which won an award each at the IndIAA Awards 2016 include Creativeland Asia for 'Micromax Unite4 -Angrezipanti ko dikhao angootha' campaign within the Consumer Electronics category, Flying Cursor for Mahindra Group's 'Mahindra - Seed the Rise for India's Farmers' campaign within the Corporate category, Grey Group India for the Indian Army's 'Indian Army - The Most Exciting Job' campaign within the Government/Ministries category, and BBDO India for P&G India's 'Ariel - Dads Share the Load' campaign in the Home Care category.