McCann World Group India Most Awarded Agency at Asia Pacific APPIES Awards 2016
Dated: September 21, 2016
McCann World Group India was the most awarded agency at Asia Pacific APPIES awards held at Singapore. The agency picked up three Golds and three silvers from a shortlisted 73 campaigns from 12 countries in the region. McCann's gold winning work included the much successful re-launch campaign for Maggi, the 'Light up a village' campaign for Western Union and the Culture-inspired idea of 'Dettol Ka Dhula' to promote hygiene in India.
The agency also won silver for its Holi Campaign for Marico’s hair care brand Parachute, ‘Fair Sex Fair Say’ campaign for I-can pills and Skore Condoms. Rajesh Sharma, the Group Planning Director at McCann India also picked up a Gold the Best Presenter.
Among the other gold winning campaigns from region included Cannes winning ‘The Emotional Trailer’ campaign for the Melbourne International Film Festival by McCann Melbourne, BBH’s campaign of ‘Worst case scenario’ for Vaseline, The ‘Big Mac Dubsmash Chant Challenge’ for McDonald’s by Leo Burnett and ‘Bringing Back the Migrant Love’ for Digi by Naga DDB.
Commenting on the win Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific says, “ The fact is that on one hand we have been ranked No.1 Indian agency in the Gunn report rankings for past three years and at same time we are getting recognized for our campaigns at awards like the APPIES. This is a testimony towards our ability to create work that not only pushes the boundaries of creativity but impacts popular culture & drive results for our clients’ brands”.
Partha Sinha, Vice Chairman & Managing Director McCann Worldgroup India said - As an agency our obsession is around creating work that influence the society, culture and as a result -the marketplace. This recognition at the Appies is a testimony to that effort. McCann has some of the most brilliant strategic and creative thinkers and we, as a team are extremely proud of this achievement.
Jitender Dabas, Chief Strategy Officer of McCANN Worldgroup India added “The biggest joy is always when the work you create drives results the way you desired it to, whether it is about driving a behaviour change or navigating a brand facing a consumer crisis. The APPIES are special because the cases are presented & argued in front of a live jury & audience. To win for our work on our big brands underscores our ability to deliver strategic solutions to our clients through cultural insights driven creativity.”