Jabong Launches its Social Intranet Platform on Mobile Devices

Dated: September 21, 2016

India's leading online fashion destination Jabong has announced its collaboration with Facebook at Work to launch a social intranet on mobile devices for its employees. The platform, named destination f is an endeavor by the e-tailer to provide a one stop solution for its employees to ensure workplace collaboration through on-the-go access to all the company policies, workflows, polls, project updates, team discussions and other HR related activities.

"As a frontrunner in innovation, Jabong is again taking the lead in engaging with our young workforce and creating a more responsive work environment through this mobile intranet. With 70 percent of our business revenues coming from mobile, it also dovetails nicely with our technology strengths in leveraging this platform for our internal customers," said CEO Jabong, Ananth Narayanan.

 The mobile intranet went live in just two weeks along with the pre-and post-launch communication and saw a great adoption rate with almost 90% employees claiming their accounts in first three weeks of launch. An intuitive interface obviated the need for any training or huge change management. Jabong saw one of the earliest buzz during its beta testing on Destination f last month when its CEO Ananth Naraynan shared his selfies with the employees on the platform.

“A latest study by Economist Intelligence Unit (EIU) this year links higher employee engagement and business performance with mobile-optimized working environments, leading to increased productivity, creativity, satisfaction, and loyalty. As a frontrunner in innovation, Jabong is again taking the lead in engaging with our young workforce and creating a more responsive work environment through this mobile intranet. With 70% of our business revenues coming from mobile, it also dovetails nicely with our technology strengths in leveraging this platform for our internal customers,” Ananth Naraynan, CEO,Jabong said.

“What is driving the most engagement especially among the millennials is the ease with which employees are able to connect with their colleagues at Jabong with just a click on mobile. Some of the maximum number of likes that I have been getting from our team are for posts sharing my experiences and for pictures of Jabong products being delivered to delight our customers,” says Deepa Chadha, Chief Human Resource Officer at Jabong.

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