D&AD Appoints Bruce Duckworth as its New President
Dated: September 26, 2016
Bruce Duckworth, principal at Turner Duckworth, has been named as the new D&AD president. Each year D&AD appoints a president from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising.
With D&AD Festival returning for a second year in 2017 as well as an international roster of President’s Lectures, Bruce is sure to have his hands full, however he still wants to use this year to set an agenda of his own. Duckworth wants to raise the profile of designers, to elevate great design and to strengthen the relationship between D&AD and the design community.
Speaking about his new role, he said, "This year I'd like to strengthen the relationship between D&AD and the design community. To bring the design community back into D&AD. And to give design a louder voice."
Duckworth added, “We have to work together, and the best creative work comes when we are together, from established greats to people embarking on a creative career, that’s where the magic is. So we have to get the different communities within D&AD talking, design and advertising, sharing ideas. Embracing the ‘&’ in D&AD.”
“The Festival will be even bigger and better than last year, bringing people together and sharing ideas on how to shape our future. The President’s lectures will focus on how design excellence is central to business success, and we’ve got some fantastic names booked.”
“There’s a real opportunity to help creative practitioners stay in control, and lead business through creativity, not accountancy. We need to help creative people become better business people. There are lots of small brilliant companies that would love to become bigger brilliant companies, but don’t know how to get there. So we’ll be looking at a programme of professional development to help creative people who run companies to understand business better and to take creative excellence to more people.”