Mindshare Announces the Appointment of Robin Wong as CEO of FAST for APAC

Dated: September 27, 2016

Robin Wong, the global head of operations for data and analytics at GroupM, has been handed a new role as APAC CEO of Mindshare’s new data division FAST (Future Adaptive Specialist Team). Wong comes on board with five years of experience with Mindshare, and six with GroupM, where he led the media group’s data and analytics strategy.

In his previous role with GroupM, he successfully expanded the network’s Data and Analytics services globally to support clients across a variety of needs, from data management, operational reporting to advanced decisioning analytics. He also led the development of  integrated on-shore and off-shore capability to efficiently and effectively deliver services across time zones and geographies.

Commenting on the new role, Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific said “ Robin is joining FAST at a time when there is a deep-felt need for marketers to build “muscle memory” out of their data-led initiatives. Content, commerce, and campaigns are colliding at a rapid rate in the industry, and we have made some great progress with our clients on this front. But it is still a modest start. I am confident that Robin’s experience will come in handy, and help bring this to the next level where we can provide consistent support to all our clients in making sense of data for sound business decisions.”

Harvey Goldhersz, Chief Data Officer and CEO of GroupM Analytics, commenting on the moves said "Robin has been a key driver of GroupM’s Data and Analytics success since its inception. Under Robin’s hands-on leadership, our advanced Data & Analytics capabilities have expanded. We now serve more than 800 clients in North America, Asia, Europe, Latin America, Middle East, and Africa. We look forward to working with Robin in his new role and wish him all the best”.



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