Sakal Media Group Appoints Pradeep Dwivedi as CEO
Dated: October 03, 2016
Sakal Media Group has announced the appointment of Pradeep Dwivedi as Chief Executive Officer for the group’s media business. In his most recent role, Dwivedi was Chief Corporate Sales and Marketing Officer at Dainik Bhaskar Group. As a leading independent media group, Sakal has a dynamic media portfolio which includes print dailies, magazines, television, digital/online business as well as on-ground activations and innovative media solutions businesses.
Confirming the appointment, Abhijit Pawar, MD, Sakal Media Group, said, “We are excited to have Pradeep Dwivedi joining us as CEO. His exemplary leadership credentials and relationships across multiple industries and deep understanding of media business will be an asset in driving our growth. This is also in alignment with our group vision of sustainable, equitable and measurable socio economic growth and transformation through all its businesses, and I am looking forward to working with him.”
Dwivedi said of his new role, “The Indian media space is very dynamic with transformation of traditional media businesses in a digital era while retaining the trust and affinity of core legacy audience too. There is also enhanced need to develop innovative impact solutions for advertisers and content partners. This provides enormous opportunities to lead large-scale transformations and creation of value. I have admired Sakal Media Group for many years and am delighted, therefore, to have been chosen to lead the company in the next exciting phase of its journey. I am keen to work with all stakeholders to achieve growth and further success in the years to come.”
Dwivedi would be based in Mumbai/ Pune in his new role. He would also work closely with other initiatives of the group led independently by seasoned business leaders such as Delivering Change Foundation projects including YIN – Young Inspirators Network, Tanishka Foundation, Global Inspirators Network in building community networks and delivering Smart Village / Smart City projects.
Dwivedi is an accomplished industry leader with an experience of over 23 years of B2B as well as B2C management cutting across functions and industries. He has wide expertise in sales & marketing, service delivery, risk operations and business management across media, telecommunications, banking and financial services and automotive industry domains.
Dwivedi commenced his career with managing sales, distribution and marketing with Eicher Motors. This was followed by consumer banking and financial services industry assignments in prestigious multinational firms like GE Capitak Commercial Finance, Standard Chartered and American Express Bank. Subsequently, as Regional COO of Tata Teleservices, he was managing their Enterprise Business and had held roles in service operations, marketing leadership, strategic business development and new product innovation.
Dwivedi is an MBA from Panjab University with specialisation in Marketing and Finance. He has also done an Executive Program from the University of Michigan, Stephen M. Ross School of Business, at Tata Management Training Centre.
He is an active participant in industry associations such as IAA (International Advertising Association – India Chapter) and The Advertising Club of India