Vidyadhar Wabgaonkar Appointed as President of FCB Cogito

Dated: October 04, 2016



Vidyadhar Wabgaonkar has been elevated as President – FCB Cogito, the Brand Consulting division of the FCB India. This has been announced by Rohit Ohri, Chairman and CEO, FCB India today. Wabgaonkar has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.

In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, MARICO Industries, Roche Group and Leo Burnett India before joining the FCB Ulka Group. He has handled brands including Ariel, Vicks Vaporub, Parachute Coconut Oil, ICI Dulux paint, Mahindra Auto, Mahindra Holidays, Mahindra Truck and Bus, Mahindra Finance, Zee Network, ITC Foods (Sunfeast biscuits), Wipro Consumer Care, Bajaj Electricals, L&T Cement and PSI AIDS awareness project amongst others.

He has helped build numerous brands, including Ariel, Vicks Vaporub, Parachute Coconut Oil, ICI Dulux paint, Mahindra Auto, Mahindra Holidays, Mahindra Truck and Bus, Mahindra Finance, Zee Network, ITC Foods (Sunfeast biscuits), Wipro Consumer Care, Bajaj Electricals, L&T Cement and PSI AIDS awareness project, among others.

Commenting on the appointment, Rohit Ohri said, “FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group.”

On his new role, Wabgaonkar said, “I’m very excited about Consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”

Apart from writing a number of articles, Wabgaonkar is also a certified practitioner of clinical hypnosis. He is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata.

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