IBD Bags Jivi Mobiles’ Creative Mandate

Dated: October 05, 2016

IBD, a Percept Company, has bagged the strategic and creative mandate of Jivi Mobiles after a multi agency pitch. Jivi Mobiles, a brand of Magicon Impex, was launched in 2011 with an aim to offer "Rich on Features, Value for Money" mobile phones to the Indian populace. With its own setup in China, Hong Kong and India, the product range of Jivi Mobiles caters to the low-mid segment of the Indian population, starting with the entry level bar phones with FM to aggressively priced 3G Android based smart phones.

Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD, said, “Jivi Mobiles is a great win for us. It yet again showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission.”

Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobiles’ products such as Feature and Smart Phones. He will also be part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of the Jivi Mobiles product range.

On this association, Pankaj Anand, CEO, Jivi Mobiles, said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Mr Irrfan Khan. We believe by roping in Mr Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr Khan and make him the face of all our forthcoming brand campaigns.”

Speaking about his new role as brand ambassador for Jivi Mobiles, Khan said, “Jivi Mobiles has been holding to Indian roots. The company provides an ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely.”




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