Indigo Consulting Ropes in Devang Raiyani as National Head of Strategy
Dated: October 17, 2016
Indigo Consulting, the Leo Burnett Group’s specialised digital agency, has announced the appointment of Devang Raiyani as its National Head of Strategy. He will report to Dheeraj Sinha, Chief Strategy Officer for Leo Burnett, South Asia. Apart from working with startups, Raiyani has also worked with Grey whereby he led its key accounts in Mumbai. He was also Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.
In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.
Welcoming Raiyani, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Devang is a well-honed strategist. He has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”
In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.
Added Kansal on the appointment, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”
Said Raiyani about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”