Dentsu India Launches Melorra.com’s First Brand Film

Dated: October 25, 2016

Online jewellery brand Melorra.com has launched its first brand film conceptualised by Dentsu India.

Online jewellery brand Melorra.com has launched its first brand film conceptualised by Dentsu India. The film takes inspiration from the business model Melorra.com follows—a new jewellery trend every week, from the runway to Indian women’s wardrobe. Starring Ujjwala Raut in the lead, the film showcases beautiful fashionable jewellery, affordably priced with most of the range under Rs 30,000 using certified diamonds and real gold.

Said Saroja Yeramilli, CEO, Melorra.com “There is no [other] jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.” Said Simi Sabhaney, CEO, Dentsu India: “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.

Simi Sabhaney, CEO of Dentsu India said, “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.”

 

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