Lowe Lintas and Golin Opinion Bags Creative and PR duties of Vaya Life
Dated: October 25, 2016
Startup Vaya Life has appointed Lowe Lintas Mumbai as its creative agency and Golin Opinion, as its Public Relations agency. The two agencies of the Mullen Lowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.
Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.
Commenting on the appointment, Vasanthakumar said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and Golin Opinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally. While Lintas has a rich legacy and strong credentials in building brands over the years, Golin Opinion’s ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”
Said Anaheeta Goenka, President, Lowe Lintas Mumbai: “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”
Commenting on the win, Ameer Ismail, Executive Director, Golin Opinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at Golin Opinion.”