Havas Media Group Appoints Karl Wu as Greater China CEO
Dated: November 02, 2016
Havas Media Group has appointed seasoned media and marketing specialist, Karl Wu as CEO for Greater China. Prior to joining Mediacom, Mr Wu led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.
Based out of Beijing, Mr Wu will be responsible for Havas Media Group’s brands Havas Media and Arena Media as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.
Mr Wu joins the agency with an impressive track record in integrated marketing and advertising space, having held senior roles both on the agency and the client side. He was most recently the COO of Mediacom China and concurrently the Asia Pacific Managing Director of one of the agency’s largest client – Volkswagen.