Rediffusion Y&R to Handle Aristocrat's Creative and Digital Duties

Dated: November 08, 2016

Jagatjit Industries has handed the creative and digital mandate of its Aristocrat Whisky portfolio to Rediffusion Y&R’s Delhi office, following a multi-agency pitch. The agency's mandate covers whisky brands Aristocrat Premium, AC Black, AC Neat, AC S EK C and Aristocrat. 

Anant Iyer, COO, Jagatjit Industries, Delhi, said, "Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media-dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights." 

Navonil Chatterjee, CSO, Rediffusion Y&R, said, “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now."  

Suman Varma, head of operations, Rediffusion Y&R, Delhi, added, “Working on a new category like whisky/liquor is going to be a new experience. The customer engagement in such categories is always very challenging. We do look forward to partnering our client.”





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