SM Talha Nazim Appointed as Creative Head at Innocean

Dated: November 09, 2016

Innocean Worldwide India the Indian arm of the Seoul headquartered communication network has put in motion a grand plan for its transformation into an agency better equipped to take on the mandate of brands that are looking at ever newer ways of connecting with the hyper connected consumers of today and tomorrow. The process began with the advent of the much renowned former creative boss at DDB London Jeremy Craigen as the Global CCO at Innocean headquarters in Seoul. A well thought out action plan has been drawn at a global level with India as an important arena.

With a stellar career spanning 21 years at Leo Burnett, Bates, McCann and Ogilvy and having worked in Kolkata, Delhi, Bengaluru, Kuala Lumpur and Mumbai, Nazim has been responsible for some amazing work on brands like McDonalds, Dutch Lady, Siemens, JSW, Exide, General Motors, Fiat, Asian Paints, Reebok, Penguin, Coca Cola and Philips, among others.

This has resulted in over 180 metals and nominations in international and domestic award shows at most major shows such as Cannes, D&AD, The One Show, Clio, LIA, Andys, Adfest, Spikes, NY Festivals, Kyoorius & Abbys. The Gunn Report listed his work as one of the most awarded pieces in 2004 & 2013. In 2006, Campaign Brief Asia ranked him among the top 10 creatives in India. In 2014, The One Show ranked him No.2 as a creative director, No.6 as a writer. His Penguin Author Audiobooks campaign which he did with his ex-art partner Rohit Devgun is India's most awarded campaign internationally yet.

Commenting on the new development, Vivek Srivastava, joint managing director, Innocean Worldwide India, says in a press release, "We are delighted to have SM Talha Nazim as the leader of our Creative Team. Not only that he will play a crucial leadership role in taking Innocean Worldwide India to the next level in terms of creative excellence as a part of the core team. Our entire team feels energised with his presence and we are sure that together we will build Innocean into a bigger creative power house with a larger footprint."

Commenting on his appointment and his goal, Nazim says, "Work heart, play heart and bring out the pearls from the ocean. It is like a start up where everything is rock solid the only thing is that we have got to come up with even great stuff so that's the goal laid out. Jeremy Craigen the global CCO, has handpicked talents all over the world and now it is about producing great work."



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