FCB India Appoints Arushi Phillips as Senior Manager- Corporate Communications
Dated: November 15, 2016
FCB India has recently appointed Arushi Phillips as Senior Manager, Corporate Communications to lead its brand communications efforts.
Rohit Ohri, Group Chairman and CEO of FCB India sees communication with key stakeholders, external and internal, as a critical element in his ambitious game plan for the agency and Phillips' mandate is to drive this aspect of FCB India's brand strategy. Phillips (pictured) will be based out of the New Delhi office.
Speaking on Phillips' appointment, he said, "FCB India is on an exciting journey we call... NEVER FINISHED. That's our new vision and guiding philosophy. If communication is a brand-consumer conversation today, wouldn't it be delightful if it were never finished? I look forward to working with Arushi to take this new vision to the advertising and marketing fraternity in India."
"I am both excited and thrilled to have the opportunity to work with Rohit again! More so, FCB is the oldest and amongst the most renowned advertising agencies in the country. I am tasked with building brand FCB in India at this critical juncture and I look forward to being a part of the new FCB's growth story," said Phillips.