Mullen Lintas Wins Creative Duties of Bajaj Corp Brands

Dated: November 18, 2016

Mullen Lintas has bagged the creative duties of all the Bajaj Corp brands including Bajaj Almond Drop Hair Oil, No Marks cream, Amla Oil, Jasmine Oil, Brahmi Amla Oil, Kailash Parbat Oil and other upcoming brands. The agency's Mumbai office will work on the account where the agency would work very closely with the client, and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj Corp, and will also provide ideas that go well beyond conventional advertising, says the agency in a press release.

Commenting on the win, Sandeep Verma, president, sales and marketing, Bajaj Corp says, "We are delighted to be entering into a partnership with Mullen Lintas as the creative agency for our brands." Bajaj Corp has embarked on a journey to revitalise some of its legacy brands such as Almond Drops, the market leader in light hair oil category, and build some newly acquired brands like No Marks. "We are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realising our ambition to create such strong and powerful brands which are truly loved by our consumers," says Verma.

On winning the new business mandate, Virat Tandon, chief executive officer (CEO), Mullen Lintas shares, "It's great to be associated with a legacy company like Bajaj Corp. who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions, and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership."

Adding his views on the win, Amer Jaleel, chairman and chief creative officer (CCO), Mullen Lintas informs, "We are thrilled to offer our creative expertise to a flagship FMCG company such as Bajaj Corp. Their brands have a solid presence in the market, and are already very well known to the consumer. We see fantastic possibilities to earn more love from the consumers for these great brands."

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