Chlorophyll Co-founder Anand Halve Passes Away
Dated: November 23, 2016
Anand Halve, Co-founder, Chlorophyll, breathed his last today morning. The ad industry veteran had donned several hats – brand and marketing consultant, culture follower, author, poet, teacher, student, #musafir.
Revealing the news on Twitter, MD and his co-founder at the brand consultancy, Kiran Khalap, said: "The Chlorophyll community grieves the untimely death of its cofounder, father of brand planning in India & friend to millions: Anand Halve."
Halve has also authored books like ‘Planning for Power Advertising’ (2005), ‘AdKatha: The Story of Indian Advertising’ (co-authored, 2011) and ‘Darwin's Brands: Adapting for success’ (2012). Prior to co-founding Chlorophyll in 1999, Halve was with Enterprise Nexus for close to a decade, working alongside Mohammed Khan. He started his career at Lintas in 1977, where he stayed for eight and a half years, before a brief stint at start-up Fulcrum with Kersy Katrak.