Dentsu Aegis Network Acquires e-commerce Solution Firm Bluecom

Dated: November 24, 2016

Dentsu Aegis Network (DAN) announced the acquisition of Bluecom Group. The firm will become part of DAN’s digital arm Isobar China Group and will be rebranded as “Isobar Commerce”, in a bid to strengthen the network’s position.

Established in 2012, Bluecom specialises in designing and implementing e-commerce consulting, platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific.

Headquartered in Shanghai, with regional offices in Singapore, Hong Kong and Ho Chi Minh City, Bluecom’s clientele spans Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand.

Patrick Deloy and Florian Legendre, managing directors of Bluecom, will join the Isobar leadership team to drive strategy and manage business development for Isobar Commerce in the region, reporting to Jane Lin-Baden, CEO of Isobar Asia Pacific.

“Bluecom presents a rare opportunity with a strong track record of working with leading software providers. Their existing multi-market footprint with particular strength in China is an ideal combination for supporting further growth for Isobar in the region,” said Lin-Baden

Isobar Commerce adds extensive scale to Isobar China Group’s commerce capabilities. It will work with mobile commerce arm, Verystar – Linked by Isobar, to offer capabilities covering e-commerce and mobile commerce to accelerate clients’ global Omni-channel strategy.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The e-commerce and mobile commerce market in China is developing more rapidly than anywhere else in the world, with Asia Pacific being the largest e-commerce region globally. Bluecom is a clear market leader in the area of e-commerce and having them on board will provide strong acceleration to our capabilities, helping us future-proof our business.”

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