Tonic Media Bags Housing.com's Digital Mandate
Dated: December 01, 2016
Tonic Media has bagged the digital duties of India’s leading home search portal Housing.com following a multi-agency pitch. The mandate will include Social Media strategy, Content Marketing and Creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment.
Snehil Gautam, head - marketing, Housing.com, said “We are happy to partner with Tonic Media when we are at a juncture to establish Housing.com as strong brand. It's going to be an exciting partnership with Tonic as they are at par with us in understanding the long term vision for the brand and business. We really connected with the ideas, the enthusiasm and the vibrant energy that the Tonic team brought to the table during the pitch process and we look forward to our partnership.”
Chetan Asher, CEO and co-founder, Tonic Media, said, "We are poised to enter exciting times as a digital partner for Housing.com as the company is all set to aggressively execute on their focused strategy and growth plans for 2017. With the right mix of content, media channels and audience insights for the company, we plan to deliver the results with targeted storytelling, leading to measurable results for brand scores and sales. We will be reinforcing Housing's digital presence through the implementation of digital analytics and strategies in the online real estate space."