Dentsu Webchutney Bags Digital Mandate of Rentomojo
Dated: December 05, 2016
Product ownership concepts are shifting, and the two Bangalore-based companies have partnered to be at the helm of this. Rentomojo, the Bangalore-based online goods renting platform has partnered with Dentsu Webchutney to handle its digital mandate. The account will be handled from the agency’s Bangalore office. As part of the partnership, the agency will take care of the social media, digital content, video, and acquisition programs of the brand.
Geetansh Bamania, founder Rentomojo, while commenting on the occasion, says, “Rentomojo is building a category and in this process, connecting with our audience and engagement is the prime objective. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”
To which, Gautam Reghunath, Senior Vice President & Branch Head, Dentsu Webchutney Bangalore adds, “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counterintuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space. We’re two teams now working as one - ready to roll good, effective ideas when they strike.”