Amazon Prime Video Launches its Services in India
Dated: December 15, 2016
American e-commerce giant Amazon announced the launch of its Prime Video service in India, after a year of preparation. In addition, Amazon announced it has started production of new Indian Amazon Original Series featuring top Indian talent and filmmakers, which will also be available exclusively for Prime members. With the launch of Prime Video, Amazon Prime members in India will enjoy unlimited streaming video, ad-free and on-demand, at no additional cost to their ₹499 annual Prime membership, the equivalent of just ₹41.50 a month.
“We are thrilled to unveil Prime Video in India—with the largest selection of ad-free, exclusive new release Indian and Hollywood movies and US TV shows and award-winning Amazon Original Series, Prime Video is an awesome service for anyone who loves movies and TV shows; and we’re just getting started.” said Nitesh Kripalani, Director and Country Head, Amazon Video India. “Prime members can enjoy reliable, high-quality playback of some of the best shows and movies available including brand new Amazon Original Series with top Indian stars and filmmakers over the next year. This is on top of the benefits Prime members already know and love—unlimited free one-day and two-day delivery on India’s largest selection of products.”
“India has one of the richest and most vibrant entertainment industries in the world—Amazon is energized by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come,” said Roy Price, Vice President and Head of Amazon Studios. “It’s no secret that Amazon is making a big investment in India and is happy to take Original content, created by Indian talent, to audiences worldwide. We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch.”