MP Govt & Limeroad Partner to Take Handloom to the Digital World

Dated: January 13, 2017

LimeRoad, the social commerce platform that has revolutionized style discovery online, today announced that it has gone live with an exclusive range of handicrafts and apparel from the Madhya Pradesh Laghu Udyog Nigam.

LimeRoad, the social commerce platform that has revolutionized style discovery online, today announced that it has gone live with an exclusive range of handicrafts and apparel from the Madhya Pradesh Laghu Udyog Nigam.

The fashion commerce platform that creates millions of styling ideas for the style conscious man and woman, has signed an MoU with the Madhya Pradesh Laghu Udyog Nigam. The MoU was signed during the National Vendor Development Programme and MSME Convention 2016 hosted by the Ministry of MSME - Government of India and the Department of MSME – Government of Madhya Pradesh.

Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh commended LimeRoad via his Tweeter saying “Platform provided by LimeRoadcom to our artisans will help spreading the old customs & traditions of rural Madhya Pradesh across the world.”

Ms. Suchi Mukherjee, Founder and CEO LimeRoad, said, “We are proud to announce that the Mrignayani products are live on LimeRoad. We have always wanted Limeroad to be the most extensive platform for the discovery of delightful products made by small-scale entrepreneurs across India. We are honored to partner with the Madhya Pradesh Govt. and we welcome the talented artisans of MP on to our platform. These gorgeous Chanderi & Maheshwari fabrics and saris have been around for years!  The LimeRoad Mobile App will now take these unique assets of India to millions of customers, and make these products from TRaditional to TRending!”

LimeRoad will be working with the talented artisans of Madhya Pradesh to blend these wonderful traditional weaves with modern day design, thus taking these fabrics right into the wardrobes of the millennials.

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