RK Swamy BBDO Bags PN Rao's Marketing Mandate
Dated: February 14, 2017
R K Swamy BBDO has bagged the marketing and communications business of P N RAO, an apparel retail brand. The agency’s Bengaluru office will handle the mandate.
Commenting on the win, Ashish Deodhar, Principal Consultant, R K Swamy said “We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy. ”
Speaking on the appointment, Naveen Pishe, Partner, P N RAO, said, “We are seeking to grow our business significantly until 2023 (P N RAO will be 100 year brand) and realign our branding, to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”
For the record, R K Swamy BBDO is one of India's advertising agencies, with over four decades of experience serving various clients. It is a part of R K Swamy HANSA, the Indian advertising and marketing services group and a part of BBDO.