Flipkart launches Trend Chain Campaign on Instagram
Dated: March 01, 2017
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, and Flipkart, an e-commerce marketplace, have joined hands with some of the top social media influencers in India to launch Instagram campaign, ‘Never Ending Trending’. The campaign has taken the game ‘Antakshari’ to the next level.
The ‘Never Ending Trending’ campaign brought together 15 fashion influencers, nominated by each other to flaunt trends from Flipkart Fashion stores and keep the fashion trend chain alive. In this campaign, the influencers interacted with the users on the platform via a contest and in return users responded to the influencers’ challenges by sharing screenshots on their own handles to win Flipkart gift vouchers basis their fashion choices (evaluated by the fashion influencers themselves).
Speaking about the new campaign, Kartikeya Bhandari, Senior Director, Marketing, Commerce Platform, Flipkart, said, Flipkart always looks to innovate on social media and engage with customers in fresh ways. In continuation with innovations like Big Billion Days – FB 360 video and Big Shopping Days – Offers Sneak Peek through FlipBot, Never Ending Trending has pushed yet another boundary and we are happy with the traction it is gaining. We will continue to do many more out-of-the-box initiatives for Flipkart Fashion in near future.”
Speaking on the same, PG Aditya, Creative Director, Dentsu Webchutney, added, “Brands have built their presence on Instagram by means of influencer campaigns before. But the one thing that’s been missing lately is innovation in leveraging the influencers’ success on Instagram. That’s why we felt Never Ending Trending was a game-changer. The engagement levels speak for themselves; it’s more than double-taps and comments.”
Also, the ‘Never Ending Trending’ trend Antakshari was a first-of-its-kind experience for users and garnered high engagement for the entire duration of the campaign.