Switzerland Tourism Launches their ‘InLoveWithSwitzerland Campaign with Brand Ambassador Ranveer Singh

Dated: March 14, 2017

Switzerland Tourism has launched its 2017 summer campaign, ‘InLoveWithSwitzerland’, featuring brand ambassador Ranveer Singh. Switzerland is one of the world’s most loved destinations for the adventure and leisure traveller; Whether leisure or adventure whatever your dreams, Switzerland has experiences to match! The ‘InLoveWithSwitzerland’ campaign features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on. The 30 and 60 sec TVC takes us through Ranveer’s summer trip in Switzerland where he tries various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport. We also see Ranveer, an avid chocolate aficionado, giving chocolate making a try at the Funky Chocolate Club in Interlaken. The TVC also covers Ranveer, a complete football fanatic, visiting the FIFA World Football Museum in Zurich.

Talking about the campaign, the first Indian ambassador for Switzerland Tourism, Ranveer Singh said, “I love travelling and experiencing everything that a country has to offer and with Switzerland that list never ends. People know Switzerland for its beauty and serenity, but it is also wonderland for adventure enthusiasts like myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side complete with adrenaline filled activities, unique experiences and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list.”

Mr. Claudio Zemp, Director, Switzerland Tourism India, said, “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.”

Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India added – “Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

The ‘InLoveWithSwitzerland’ campaign will utilize National media channels such as TV mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms and online television. The campaign will debut on National TV on Star Plus HDand Life OK HD with a 60 second commercial and a 30 - sec commercial will be showcased across entertainment, movies and news channels for a period of 3 months all through summer.



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