Social Kinnect Bags the Digital Business of Fashion at Big Bazaar
Dated: March 15, 2017
Social Kinnect bags the digital media business for fbb (Fashion at Big Bazaar). The mandate includes the digital duties of creative strategy and management of the brand’s digital assets. The agency will kick start their partnership to launch the brand’s Spring Summer 17’ collection.
Commenting on the development, Pawan Sarda, group head- digital, Future Group India, said, “FBB is India’s fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us to create stronger engagement with our audience and help us to influence their fashion choices.”
“A large majority of fbb’s target audience consist of the youth of the country whose attention is focused on the internet, therefore, social and digital is going to play a pivotal role in the growth of the brand. We intend to use digital not only from the standpoint of setting trends and educating the customer but also from driving footfalls into the brick and mortar store. Fbb is a very exciting client for us to work with as Future Group is a very dynamic and fast moving group and our vision of how we want the brand to grow are completely aligned,” added Rohan Mehta, CEO, Social Kinnect.