JWT Bags Four Golds at the Olive Crown Awards 2017
Dated: March 17, 2017
India Chapter of the International Advertising Association (IAA) hosted the 7th edition of Olive Crown Awards at Famous Studios in Mahalaxmi, Mumbai, yesterday evening. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’.
JWT led the pack winning four gold medals. The’ Campaign of the Year’ was also won by JWT India. The ‘Green Brand of the Year’ was scooped up by The Hindu for their #spiritofBengaluru campaign, ideated by JWT.
Talking about the wins, Tista Sen, National Creative Director, JWT, said, “I feel you can win a lot of awards at different festivals. But if you win an award for doing your bit for the environment, then it is really special. I also feel proud because JWT has won so many metals and not just one. I am really proud of the team.”
Tarun Rai, CEO, JWT South Asia, said, “Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it’s a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru.”
The awards were presented across 20 categories, including the coveted title ‘Green Crusader of the Year’, which was presented to the charming actress Dia Mirza for her contribution towards welfare of society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the guest of honour, actor and social contributor Vivek Oberoi.
Neeraj Roy, President, IAA India Chapter, said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honoured to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”
Ramesh Narayan, Global Vice-President, IAA, said, “Olive Crown Awards are actually run as a cause. There is no entry fee and we don’t have a ticketed event. The main idea is to show that what is good for society is also good for business. It helps to bring the whole environment on top of the strategic agenda of large corporations and advertising agencies.”
Scarecrow Communications won many awards and a proud Manish Bhatt, Founder Director of Scarecrow, said, “It’s a unique noble cause that IAA does. We have every year seen their activity and never participated in this. Scarecrow’s young team did this and took it forward. Spykar supported the idea. It is a good feeling.’
The jury comprised KV Sridhar, Founder and Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group; Carlton D’Silva, CEO and CCO of Hungama Digital Services; Malvika Mehra, Founder and Creative Director of Tomorrow Creative Lab; and Raj Nair, CEO and Chief Creative Officer of Madison BMB.
The jury for the Corporate Crusader award included Shernaz Vakil, Chairman and MD of Dai-ichi Karkaria, Suresh L Goklaney, CEO of Eureka Forbes, Sachin Kalbag, Editor of The Hindu and K Anandasagar, MD and Chief Compliance Officer of Citibank.