OYO Amplifies Brand Visibility with ‘MyOYOCity’ Campaign
Dated: March 24, 2017
OYO, India’s largest hotel network, recently launched an outdoor campaign called MyOYOCity. The campaign showcased the charm of Indian metros and how every city in India is an OYO city. The campaign ran across 8 cities in India - Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Lucknow and Ahmedabad.
In just three years, OYO has built a strong network across 200 cities in the country through 70,000 rooms in 7,000 hotels. The campaign featured beautiful cityscapes underscored by local OYO network strength to associate it as an OYO city. The intent is to build a strong local connect by showcasing the timeless charm of these metros.
Sharing more on the campaign, Vishal Jain, VP - Growth & Marketing, OYO, said, “OYO pioneered the access to affordable, predictable accommodation in Indian hospitality sector. We are committed towards ensuring hassle-free stays enabled by technology. MyOYOCity campaign was created to establish that OYO has a comprehensive network and local expertise across the country, and to convey to the onlookers that wherever your travels may take you, you’ll always find OYO’s hassle-free hotels next door. Our demanding urban lifestyles also make us immune to the charm of our surroundings and the large billboards were odes of appreciation to the cities we live in. The 360-degree campaign also included radio spots in 6 cities and amplification on social channels where we received huge engagement.”
Vishal further added, “Following the campaign, we witnessed an increase in our app downloads, especially on iOS. Our organic visits and bookings also showed an increase that can be directly attributed to the campaign. We continue to build innovative marketing campaigns to support OYO’s widest and deepest network and last-mile service through OYO Captains.”
OYO offers several consumer friendly touch-points to book hotels, including OYO App through which guests can control every aspect of their experience - from searching for a hotel, booking a cab, to ordering food. The company also recently launched OYO Captains who provide personalized local assistance to guests. OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia. OYO has also introduced OYO Townhouse – a new category of neighbourhood hotels.