Arun Viswanath Appointed as Executive Creative Director of Percept/H
Dated: April 05, 2017
Arun Viswanath has been appointed Executive Creative Director, Percept/H. His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio.
With Viswanath on board, Percept One has strengthened its overall creative offering. Viswanath’s mandate is to up the ante in Pune, a key market for Percept One, with clients like Force Motors and Panchshil Realty, and then across Percept One including FedEx and MasterCard.
Nupur Mahajan, Chief Executive Officer, Percept One said, “Percept One is an idea’s network. Creativity at Percept One is not limited to a department but is DNA. As an agency, we are committed to our clients’ business and do everything possible to bring the best and most cutting-edge talent onboard. With Arun’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”
Arun Viswanath is decorated creative professional with over 12 years of advertising, branding and digital marketing expertise. His creative ingenuity enables him to deliver the best-suited solutions for his clients; irrespective of their size, shape and budget. Having previously worked with JWT, Lowe Lintas, BBDO, Leo Burnett, M&C Saatchi, and Euro RSCG; Arun has straddled an impressive portfolio of brands including Book My Show, Gillette, DHL, Nissan, Blackberry, Colors, Jet Airways, Sony Entertainment Network and VISA, among others.
pic 1 arunHis work has been recognised across creative festivals and awards including Cannes, Abbys, Spikes and Adfest to name a few. Arun’s list of accolades includes a Silver Abby for Visa’s brand film and a Bronze Abby for conceptualisation and execution of the digital launch of Nissan’s Evalia besides being nominated regularly.
Commenting on his appointment, Arun Viswanath, ECD, Percept/H said, "I am excited to be associated with Percept One and looking forward to boost the agency’s upward trajectory. I intend to build with zest using the strength of innovation across the group’s portfolio and deliver ideas that works for our clients.”
Percept/H is a 50:50 joint venture between Percept Ltd. and Hakuhodo Inc., Japan’s second largest advertising agency. Percept/H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, IOCL, Toyota, Gems Education, Panchshil Realty, Force Motors, and Delhi Police. Percept One delivers marketing solutions that transform brands and grow businesses. The company comprises a collaborative roster of best-in-class creative and strategic services that meet brand-building needs across all communication channels. Over 500 people across 16 markets collaborate as a single seamless entity to offer unparalleled synergy and a cross-pollination of ideas and services to ensure stronger client relationships and incredible operational efficiency in deliveries to stakeholders.
Percept One is a division of Percept Limited that has capitalised billings of INR 17.26 billion (FY’16) and is in a leadership position in the entertainment, media and communications domain with offices across the cities of Mumbai, Pune, New Delhi, Calcutta, Bangalore and Chennai.
Percept One comprises of Percept/H: Founding unit and Percept’s flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Activation; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.