Furlenco Ropes in Sports Broadcaster Jatin Sapru as the Face of its 2-month Long Sports Campaign

Dated: April 07, 2017

As the much-awaited sports season has begun with the 2017 edition of the Indian Premier League (IPL), Furlenco, India's first online furniture rental company is here with an unexpected surprise for all sports-crazy fans. The online store is collaborating with renowned sports presenter, Jatin Sapru for a fun campaign called "Get Your Game Space On". The campaign will last for two months and will cover a wide range of activities on the digital front including a series of extremely witty, relatable videos for Furlenco to be released on Facebook, YouTube, and other social media.

TV journalist, cricket broadcaster, commentator and emcee, Jatin Sapru is the face of cricket coverage in India. Well-known for his charismatic personality and witty camaraderie with current and former cricketers, he has travelled to every corner of the cricketing globe to bring the best of sports coverage to Indian fan. After winning the ESPN Star Sports’ talent hunt TV Show, Dream Job in 2008, Jatin honed his skills by reporting from the venue of numerous global sporting events. By bringing him on board and featuring him in the video series, Furlenco will enhance the appeal of its products for the die-hard sports fans and

Commenting on its grand Delhi launch, Ajith Mohan Karimpana, Founder, and CEO of Furlenco, said, “Youngsters and millennials love an immersive cricket match or any sports viewing experience for that matter. For them, to indulge in some high-octane sporting action in the comfort of one’s home with friends and family for company is an incomparable experience.  But sometimes, the lack of comfortable and stylish seating spaces at home forces them to give up on this desire to host a fun match night. By associating our brand with a famed sports personality like Jatin Sapru, we will be able to connect with all his fans and promote our specially designed furniture to help them enjoy the sports season in style. We will also keep them engaged in various contests followed by exciting prizes.”

TV personality Jatin Sapru said, “From traditional to innovative, just like cricket, Furlenco has pulled off a T-20 heist. It’s fresh, it’s spunky and if you ever get bored, you can always opt for a switch hit ..what more can today’s sports fan ask for? After a long home season, I am all set to put my fan mode on and delighted to be doing it with a game-changing brand like Furlenco.”

As part of the “Get You Game Space On”, Furlenco also has a lot of contests and prize-winning opportunities planned for sports lovers and fans of Jatin Sapru, with a motive to create more visibility for brand Furlenco. Perfectly timed with IPL right? We know, you simply can’t wait to get this game on!



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