The Crafting Luxury and Lifestyle Businesses strengthens its grip in India

Dated: April 13, 2017

The Crafting Luxury and Lifestyle Businesses at IIM Ahmedabad combines the best in management education and skill training with top understanding of global lifestyle business, to prepare the new generation of Indian entrepreneurs and professionals in taking up this challenge and take the Indian design and skill language to the global consumer.

An incredible opportunity for budding and established designers with a flair for lifestyle businesses and a desire and motivation to go global, the experience fortifies you with management skills and a frame of mind to take on the challenges of scalability in luxury and lifestyle industry.

The course recognizes that fashion is more than an instinct for creativity and vibrant imagination. It involves myriad decisions, processes, methods and techniques. Crafting Luxury and Lifestyle Businesses enhances individual artistic expression, creative application, independent research, conceptualization, etc.

The fashion industry has immense potential which needs to be tapped through proper channelisation of resources and potential. This can be attributed to several reasons-


●             Rising disposable income and boom in the purchasing power of the middle class consumer

●             High exposure of the young population to international brands along with a significant propensity to spend

●             Increase in the number of supermarkets, hypermarkets and malls which has led to massive retail space creation

●             Rise in the luxury retail segment.

IIMA has partnered with Indian Institute of Crafts and Design, a premier institution that is synergizing traditional knowledge and skills with contemporary needs to evolve methodologies that are relevant to modern India. The pioneers of the industry will share their perception and vision which will empower the learners to deeply fathom the nuances of this growing sector and gain a competitive edge.




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