5 Years! Happy Finish has established a unique identity in India
Dated: April 20, 2017
World-class creative production house, Happy Finish successfully completes 5 years of dedicated excellence in visual storytelling in India. Headquartered in London, the agency branched out to Mumbai with a studio of 8 people, mainly with an intention to provide support to international clientele of Happy Finish. Today, the team has grown into a business of 30 highly talented and experienced artists in interactive mediums of media with key Indian blue chip clientele.
Happy Finish India started as an outsourcing agency with 95% of its clientele coming in from the global markets. The business was majorly execution-oriented and handled by a team of producers and artists trained in UK. Later, the focus was to localize talent and align expectations to special needs of the unique Indian market. Subsequently, the man force which was entirely locally-sourced accounted for the biggest milestone for Happy Finish India in terms of business and scale of operations, thus reducing its’ dependence on off-shore creative mandates.
Remarking at the announcement, Ashish Limaye, CEO APAC, Happy Finish said, “Market for creative duties have exponentially multiplied. And brands constantly seek newer ways to engage their audience. In India, marketers are gradually learning of interactive media and the increasing impact of creative post production. Technology has enabled a forward-push in thinking as well as computing power. Creating digital assets such as CGI and image retouching for brands has become far more important today than earlier. Nowadays, even short form content utilizes 360° formats for brand engagement.”
Founder and Global CEO, Stuart Waplington commented further on the successful milestone, saying, “When home-grown talent grows out of sheer dedication, it amazes me how it becomes one with its environment. Happy Finish India has become that very fabric of the environment. The entire man force in India is locally employed and we are seeing a certain rise in preference for our innovative uses of technology.”
Some of their exceptional work include creating the virtual reality tour for Tata Motors during the launch of Tata Tiago. The campaign went viral for its smart use of interactive media, and is taken to be one of the most innovative uses of technology in marketing. Their latest work is a 360 degree virtual tour of the BoosterJet engine for Maruti Suzuki Baleno RS, which takes the viewer through the engine and shows each detail in a spread-out catalogue of components via a pan-able 360 degree view.
As the works that they have created strongly indicate their prowess in creative and technical capabilities, they have been approached by brands to create stunning CGI still-imagery such as for Tata Hexa & Maruti Suzuki Baleno RS for their 2017 India Launch Campaigns. Additionally, for the 87th Geneva International Motor Show, Happy Finish associated with Tata Motors’ new sub-brand, TAMO, to create still imagery using CGI and retouching for RACEMO, India’s first production-ready racing vehicle.
Happy Finish India has worked with the likes of Hindustan Unilever, Tata Motors, Renault, Maruti Suzuki NEXA, Nissan, Nike, Vogue India, Smirnoff, Nokia, Ferrari, Bulgari, Jaguar Land Rover, Mother Dairy, ITC, Bisleri, Baskin Robbins, and L’Oreal to name a few.