iCubesWire Wins Digital Mandate for Central Park

Dated: April 24, 2017



iCubesWire, a leading Digital Marketing Solution and concept provider has bagged the title of Digital Agency for Central Park. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties. The acoount was won after a multi-agency pitch. Central Park is one of the largest accounts to be won by the iCubesWire and has put the company on an accelerated growth trajectory. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.

Commentingon the new partnership, Sahil Chopra, Founder & CEO, iCubesWire said,“We are extremely delighted to onboard a leading luxury real estate brand,Central Park. Central Park is an established name in the luxury real estateindustry, and we hope to use the digital sphere to further enhance its brandconnect. It is a great opportunity for us to use our strategic integratedsolutions and help drive Central Park’s engagement with digital natives. Welook forward to strengthening our relationship with Central Park.”

SuneetSingh, Marketing Head, Central Park says, “We are pleased to partner with iCubesWire as ourdigital media partner., iCubesWire impressed us with its creative and strategicapproach which was in line with our marketing strategy. Concept lifestyle isour niche and our brand is driven by enthusiasm and passion, which is why thepartnership with iCubesWire will be a perfect fit for our communicationrequirements. We are excited for our partnership with iCubesWire which willhelp in further building brand ‘Central Park’ in India.”

According to E&Y, the digital industry is all set to touch the INR 200 billion mark by2020, with the digital advertisement spend growing at 23-28 per cent. Nowadays, 85% of marketers are tracking revenue through digital e-marketing activities, asignificant increase in digital demand is expected to generate high qualityaudience for their products, services and messages.

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