Salt Brand Solutions Bags the Digital Marketing Mandate for London Dairy India

Dated: April 24, 2017

Salt Brand Solutions has bagged the social media mandate for London Dairy India, a premium brand of ice creams, with a global presence in over 31 countries. The mandate given to Salt Brand Solutions includes managing London Dairy’s digital communication and social media presence in India.  This collaboration will focus on co-creating a content forward strategy to help the brand reinforce their connect with consumers and drive awareness about their premium of offerings.

Commenting on the win, Siddhartha Singh, CEO of Salt Brand Solutions, said, “We’re ecstatic to be associated with London Dairy. We are confident that we will help them in reaching out to their target audience and establish London Dairy as a premium brand of ice creams.”

Prashant Sarwade, Marketing Head, London Dairy, added here, “We are looking forward to this association with Salt and we hope to create new and unique connect with our audiences over social media.”

London Dairy, an established market leader in the premium ice cream segment, has been regularly reinforcing its premium position in India with innovations that are not only sensitive to the consumers’ discerning requirements, but also continually shape the category.

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